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Test Tube

Test Tube (1979)

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Produced by De Appel, Amsterdam, while General Idea was in residence there, Test Tube was conceived as a program for television. Presented under the brand "The Color Bar Lounge," a cocktail bar in the mythical 1984 Miss General Idea Pavilion, the program is a hybrid of popular television formats […] and infomercial. […] Advertisements for the bar are placed throughout the program; a loaded word choice, full of double-entendres and innuendo, betrays the influence of both Dadaism and consumerism. This collapse of popular and high culture is central to General Idea's agenda, as Felix Partz observes: "You know, the mass media are like a vast pharmaceutical complex developing new cultural elixirs of an unprecedented intoxication…but art remains a curious and elitist drink. Despite its unique flavor and heady cultural properties, it has never effectively been exploited."

Updated Jul 16 2016

Releases:

NL -
1979-01-01

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Keywords:

art

FACTS

Runtime: 28 mins Rating: 0.0
371059



Cast

Titus Muizelaar
Titus Muizelaar
Marina Abramović
Marina Abramović
AA Bronson
AA Bronson
Himself
Felix Partz
Felix Partz
Himself
Jorge Zontal
Jorge Zontal
Himself
Wies Smals
Wies Smals

Crew

General Idea
General Idea
Director
General Idea
General Idea
Writer
Frits Oostvogel
Frits Oostvogel
Camera Operator

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